There is not an industry that has not been affected by COVID-19, but one topic that hasn’t often been at the center of the discussion is the impact of the pandemic on the nonprofit sector.
One of those effects is the necessity to drastically rethink fundraising efforts. Spring has historically been peak season for galas and other events to raise funds for the innumerable social causes that nonprofits address. Due to social distancing guidelines and shelter-in-place regulations, organizations across the country have been forced to cancel or postpone their events. Many nonprofits rely on the income generated by their fundraising efforts, and not hosting these events can have dire financial consequences.
As nonprofit leaders adapt to this seemingly ubiquitous “new normal” and strategize how to raise funds, Vault spoke with Vaness Wakeman, CEO and Chief Strategist of The Wakeman Agency, about the path forward for nonprofit organizations. Vanessa is a trusted advisor to nonprofits and has been working closely with organizations to assess how to navigate the crisis and identify opportunities to fundraise for a possible future event in this current environment.