Personal Branding In 2020: What, Why And How

Personal branding has become such a buzzword in the age of social media. But do you know what personal branding is and why it is so important?

What is personal branding?

Personal branding is the definition or meaning of your public persona. It consists of your core values, beliefs, purpose and goals.

It has a lot to do with your personality and what you currently stand for. This can change depending on the season you might find yourself in on your life’s journey. My personal branding was completely different when I was in high school than it is now that I am married, a mom and have a master’s degree.

It is a lot simpler than the buzz is making it out to be. Personal branding requires some self-reflection on your personality and the beliefs you have deeply rooted within you. It is essential to point out that you might have a personal brand that others perceive differently than you hope, so it is vital to ask those around you how they perceive you. Once you get that in place, you will be able to assess and pivot as necessary.

Read the rest of this blog to learn why it’s important and how to craft it!

By Alicia Hibbard
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