Public Relations 101

What is Public Relations? Public Relations experts manage a company’s public image. As a public relations specialist, you would:

  1. Build relationships with journalists and pitch stories related to the clients they represent.
  2. Write press releases promoting a specific product or news item related to their clients.
  3. Manage relationships with clients to ensure that they understand their specific publicity needs and can strategize accordingly.
  4. Track and report the results of PR campaigns and optimize campaigns based on those metrics.

Learn more about the field of PR from the experts at WayUp here:

What do you need to major in to enter this field? There is no one major that enables you to enter the PR field! Here are a few options at Binghamton that provide you with the skills needed to succeed in PR:

  • Business Administration and Management
  • Comparative Literature
  • Economics
  • English
  • History
  • International Global Studies
  • Philosophy
  • Political Science

If you have any questions about pursuing a career in Public Relations, schedule an appointment with a career consultant from the Fleishman Center. You can schedule online through hireBING.


By Erica Kryst
Erica Kryst Senior Associate Director, Career Experiences and Education Erica Kryst