Making the Most of Your LinkedIn Headline

With 220 characters to work with your LinkedIn headline is one of the most important aspects of your LinkedIn profile.

Your headline is your first introduction and the first opportunity to give your LinkedIn profile direction. In addition to that, the headline is also one of the places where keywords and search terms are pulled from your profile, helping recruiters and others find you.

When you create or update your profile LinkedIn will automatically update your headline. For many of you, your headline likely says something about being a student at Binghamton. This is a start BUT – it doesn’t really tell us a lot about you.

One of the most effective ways to update your headline and to make the most of the space you have is to list out different characteristics, titles, skills, passions, and attributes.

Start by making a list. What are words that you or others would use to describe you? What titles do you hold? What are you passionate about? What skills do you have? What skills do you want to be known for? What are your strengths?

Once you have a list you can then start to look at different ways to combine these words and ideas into a headline. Here are a few examples:

Example One:
Graphic Designer – Content Creator – Adobe Guru – Marketing Intern – Passionate about Pantone 342

Example Two:
Computer Science Student – Interested In Cyber Security – Analytical – Data Driven Decision Maker – Solution Oriented

Example Three:
Research Assistant – Vice President of (club name) – Mental Health Advocate – Writer – Avid Traveler

Example Four:
PreMed Student – EMT – American Medical Student Association Member – Passionate about patient care and accessible healthcare

By Cassie Spencer
Cassie Spencer Assistant Director, Internship and Career Education