Business & Entrepreneurship

The BUSINESS & ENTREPRENEURSHIP career cluster focuses on careers that utilize management and leadership skills, communications skills, data analytics and quantitative skills. Explore opportunities in finance, accounting, sales, management, start-ups, as well as resources connected to entrepreneurship.

The Top 5 Must-Read Books for Aspiring Entrepreneurs

“How to Win Friends and Influence People” by Dale Carnegie is a renowned book that outlines key principles for building meaningful relationships and effective communication. The book is organized into four sections. 

This book’s enduring popularity stems from its timeless …

By Michael Lorusso
Michael Lorusso Assistant Director of Internship Education
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Harnessing the Power of TikTok to Grow Your Business

In the ever-evolving landscape of digital marketing, TikTok has emerged as a dynamic platform that offers businesses an innovative way to connect with a large audience. With its short-form videos and creative features, TikTok provides a unique opportunity for brands to showcase their products, tell their stories, and foster genuine interactions. The platform offers you many exciting ways to connect and grow your customer base into an audience, transforming your business into an influencer. Here are ways you can effectively utilize TikTok to propel your business growth.

By Michael Lorusso
Michael Lorusso Assistant Director of Internship Education
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Bring Data Science to Binghamton University with the Data Science and Analytics Club

Data Science and Analytics Club Presidet, Jonathon Glatzer, shares how this club helps students build relevant data skills, network with business and accounting firms, and connect with like-minded pre-professionals in the field. There are no eligibility requirements to join this …

By Ellen Vibbard
Ellen Vibbard Senior Assistant Director, Career Education and Preparation
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A Day in the Life of a Protiviti Senior Consultant

7:15 AM: I leap out of bed and begin my morning routine. I get dressed and then pack my laptop, my ID badge, and make sure I have all my things into my backpack.

8:00 AM: I walk out the …

By Samuel O'Malley
Samuel O'Malley
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