NO COVER LETTERS, PLEASE!
NO TRANSCRIPTS, PLEASE!
PLEASE ONLY SUBMIT YOUR RESUME & ANSWERS TO OUR QUESTIONNAIRE
(minimum 200 characters per response, most accepted applicants submit 5-8 sentences)
MINIMUM 200 CHARACTERS PER RESPONSE, MOST ACCEPTED APPLICANTS SUBMIT 5-8 SENTENCES, ALMOST EVERYONE SUBMITTING MORE THAN 8 SENTENCES IS ACCEPTED INTO THE PROGRAM
On the Marketing Team, you will create social media posts and email campaigns and oversee their performance. You will also cultivate responses by coordinating meetings with potential clients, buyers, and referral partners.
The Marketing Team is similar to the Sales Team in that the goal is to schedule an appointment. However, while the Sales Team has the perspective of gaining attention from 1 of +1,000 people, the Marketing Team has the perspective of gaining attention from 1 of +10,000 people because the effort is less direct. Interns joining the Marketing Team have the opportunity to experiment with a wide variety of technical skills. It is most suitable for those with zero to little experience in Marketing. The technical skills are very easy to learn and occur in a high degree of frequency. Interestingly, while interns make 7 social media posts per week each during the firs 6 weeks, which is multiplied by the 5-15 active interns at any given time, the Top 25% achieved less than 1/2 and less than 1/10th of 1 “like” on average per post on Instagram and Twitter, respectively, and that was because they went back to like their own posts. There has also been ZERO appointments, plus the expense of subscriptions to Promo.com, Hootsuite.com, and Canva.com, totaling +$1,000 per year, also with print advertising at $1 per print and 1,000’s of contacts cost $0.20 each are ALL covered by the program administrator (interns are asked to make only 1 contact list manually, limited to only 50 contacts, which takes less than 1 hour to build). Thus, a loss of income generated from the +60 interns who have participated in the program over the last 2 years. Therefore, the emphasis of learning is on the conflict that occurs as a result of collaboration and the soft skills necessary to manage a group or direct a team of managers. It usually takes a month before interns take on leadership roles, and more ambitious and capable interns have the opportunity to gain experience with more advanced technical skills at the end of the program if they full-fill their obligations as early as day #90. Additionally, Marketing Interns have to interact with Sales and Valuation team interns who typically lack marketing-style vision. The learning opportunity here is to foster an environment in which Marketing Interns can get experience with explaining their vision to people who have a hard time understanding a marketing vision.
Time commitment: minimum 5 hours per week, 120 days
Payment: see below
- real projects with measured impact
- $100 gift (discretionary, not guaranteed) may be given to unique interns who display above average leadership skills and passion for learning
- letter of recommendation
- eligibility for scholarship/grant for post-graduate degrees, certifications, or designations
- reimbursement* for real estate license education, exam, registration, insurance, etc. (please inquire for details)
Universities Requiring Unique Disclaimers:
see below for disclaimers from the following Universities:
This is a VIRTUAL / REMOTE internship. However, if your school requires you to visit a physical commercial location, it can be arranged for you to visit almost any Keller Williams branch that is convenient for you on a weekly basis. There is often extra space available in a friendly and professional atmosphere.
- 120 day semi-structured program with milestones each 30 days
- The minimum commitment is 5 hours total per week.
- Create 1 year-long holiday email campaign (ten 1-3 sentence emails) about your specialization (about 5 additional hours spread out over 60 days)
- Draft, schedule, engage with 7 social media posts per week, analyze results, and achieve new goals (about 1 hour per week)
- Train new interns on areas you begin to specialize in (about 1 hour per week)
Elaboration on Expectations:
The ideal candidate will be a team player and have leadership traits with experience working with people from a variety of cultures and backgrounds, both personally and professionally. There are other interns from other universities that you will work with. Collaboration is very important because this is an internship on a TEAM of other interns with varying levels of experience (both before they started the program and where they are now within the program). The focus is on your learning experience and the learning experience of other interns.
The concept of collaboration manifests in different ways, mainly because the learning experience of other interns will rely on your contribution and your ability to hold yourself accountable to actions and timelines that you set for yourself and that you agree to set with other interns. Time spent coordinating actions and having meetings also counts toward your time commitment.
As for social media marketing, you will not do much translation, if any. You will create and schedule 7 posts per week and then participate in driving engagement. You will then record and analyze your posts’ performance and, over time, begin to identify trends that will allow you to make changes to improve results.
The actions of email and social media marketing is where it might be advisable for marketing interns to get a real estate license because, if your efforts result in the acquisition of a new client or the sale of a property (and the likelihood of that happening is high), then you could earn a commission, but only if you have a license by the time a deal closes. There is also a reimbursement benefits program in place for interns who invest in getting their real estate license and make a commitment to the team beyond the initial 120 day commitment.
Career-related learning goals
- Create eye-catching ads and posts via social media planning software, such as HootSuite and email marketing software – MarketLeader, MojoSells, and AcyMailing as well as others
- Learn to monitor the success of campaigns quantitatively and improve that success
- Intern will work directly with CEO, who also has an MBA, which makes it possible for interns to get course credit
- Intern will be asked to perform work on real projects with real deadlines. The challenge will not be to complete projects within a deadline but rather to communicate the intern’s inability to complete some or all of a project so that it can be completed by other interns or the CEO.
- Intern will speak on the phone with the CEO and other interns once a week for 1 hour and more frequently if the intern is available. Communications will also be via email, GroupMe, and Google docs
- Each task will be recorded in a task list that will record a variety of metrics including time spent, time to complete, etc, which is helpful for quantifying the level of impact on your resume
- Flexible Time commitment aligned with intern’s personal and professional needs. For each task, the intern is asked to self-assign a deadline. If that doesn’t work for the Supervisor (a more experienced intern), it will be assigned to another intern or the Supervisor or CEO will perform the work. THE ONLY THING that the CEO desires is for the intern to communicate when he or she cannot meet a deadline with as much notice in advance of the deadline as possible.
- Internship Duration is ongoing
- The role is listed as an internship because it’s the student’s choice. The CEO does not want to make the promise of money if the student wants course credit instead.
- Many universities have an independent study program or courses to help accommodate course credit for internships
- The course is likely 1-4 units based on the number of hours expected inside and outside the class per week. For example, a one-unit internship would mean a commitment of one-hour meeting per week and 1 hour of work per week
- You likely need to get a professor at your university to sponsor your independent study. The purpose of this professor will be to approve the internship scope, activities, and goals and to help ensure that you are meeting those goals and that employers are not taking advantage of your time. Many business professors would be happy to sponsor you if you come into a meeting with them with a proposal prepared. The CEO will be happy to help you design that proposal.
- Some universities do not require a professor to sponsor you, but they may require the direct supervisor of the employer to have a Master’s degree. Our CEO has an MBA, which will satisfy that requirement.
- In the case of universities with this mechanism in place, unique considerations may have to be created, and the CEO is happy to speak with your career advisor about accommodating your school’s systems and protocols to get you the credit you deserve.
About the CEO:
A former professional water polo athlete, the CEO, Russell Bernstein, is a Certified Business Intermediary AND a Certified International Property Specialist. The CEO is likely to be the only CBI in the world who is also CIPS. He has lived AND worked on 3 continents, traveled to +30 different countries, and studied formally in school (but is not fluent) 5 languages including (Spanish, French, Italian, Hungarian, and Korean). He has an MBA in Finance and International Business where he wrote a group dissertation on Sales Practices in Asia.
In terms of education, he has 3 years of experience teaching not English as a Foreign Language but Critical Thinking skills in English as a Second Language to Korean students in Korea. For 2 years, he had been a head teacher at the main branch of a company with 1600 teachers nationwide that was publicly traded in Korea. During this time, he had also been on the Executive Council for the Association for Teachers of English in Korea.
When it comes to coaching multiple interns at once (noting the Top 10 languages requested), in addition to his teaching and leadership experience in large multi-faceted organizations, he also has almost a decade of experience in sports. He was the Captain of a Championship winning team in both high school and college, he taught clinics at every age group, and he even coached the Men’s Korean National Water Polo Team as well as Louisiana State University Co-Ed Water Polo Team.
~ Molly Scafidi, Arabic Specialist, North Texas University ~
One thing I was a bit surprised about when I started the internship was how much freedom we have to do what we want with this internship and figure things out on our own. This is great for people like me who love self directed learning and figuring stuff out. This internship definitely has a good structure, and the interns are certainly taught things (sometimes from Russell, sometimes from other interns). Also, for some reason I was a bit surprised to find out that the only other people Russell had working for him were interns like me, and at first I was a little skeptical about how much value this internship could offer me. Of course, I’ve now learned that there’s a ton to be learned from Russell and the other interns. I’m not 100 percent sure what led me to believe all this from the role description, maybe it was simply my own preconceived idea of what internships are like. The internship is suited for people who are motivated, self-directed learners, and who won’t be scared off by lack of traditional organization. A huge part of the internship’s value comes from Russell’s mentoring, which kind of guides our learning, but if an intern is expecting things to be handed to them in a highly laid out kind of way then the actual internship will surprise them.
~ Naomi Beirne, Japanese Specialist, San Jose State University ~
I appreciate how flexible this internship is for people who work and study. The program is ideal for individuals who are interested in working with an international team with real world time zones and cultural differences. The translation portion should have a disclaimer in that it should be less of technicality and more of cultural fluency. Sometimes communications with Russell and other interns can actually go over 2 hours weekly, which may daunt some interns who are trying to just do hands on experience with the assumption of the remote work = no contact whatsoever. While financial compensation is not offered, business advice, etiquette, and a recommendation letter are offered.
~ Jenny Schneider, Japanese Specialist, Baldwin Wallace College ~
I really like how this internship is flexible with time and if you happen to not make the hours, you can always make them up. I also like how it is remote, so I do not have to worry about commuting or other things related to that. This is my second remote internship, so I have gotten used to not being in a physical place. I like having the team action list to keep track of what I need to do, along with the extra documents. I love reading, so I like looking at them to make up time. I also like having weekly meetings with interns from other teams along with one with Russell. It gives me the chance to practice having meetings, as well as leading them. It also lets me be able to share ideas and come up with them with others.
~ Yuliya Maslava, Russian Specialist, University of Illinois ~
During the first week, I thought that the internship had a pretty strict structure, but moving further along, I was pleasantly surprised to learn that we were expected to take our own initiative and were allowed to kind of create our own tasks. I don’t like to be micromanaged, and I actually enjoy the freedom of achieving the desired results at my own pace. I like the Google spreadsheets concept because it allows the interns to leave comments and questions for review and to also observe what other interns are doing. The Results tab is also really helpful to keep track of the ongoing progress in the internship. I am very glad that I got to meet the people who are on the marketing team with me and take over the leadership opportunities (there are plenty of them). I feel that this internship has turned out to be exactly what I expected and maybe even more. I am having a positive experience so far and enjoying the process very much.
FLSA Compliance Notice according to USDOL Factsheet #71
- The extent to which the intern and the employer clearly understand that there is no expectation of compensation. Any promise of compensation, express or implied, suggests that the intern is an employee—and vice versa. THERE IS NO PROMISE OF COMPENSATION. IF YOU GET YOUR REAL ESTATE LICENSE IT IS POSSIBLE TO NEGOTIATE A COMMISSION. HOWEVER, COMMISSION IS PERFORMANCE-BASED. YOU (AND WE) EARN MORE WHEN WE SELL AND YOU ( AND WE) MAKE ZERO IF WE DON’T SELL. PLEASE CALL TO DISCUSS GETTING YOUR REAL ESTATE LICENSE
- The extent to which the internship provides training that would be similar to that which would be given in an educational environment, including the clinical and other hands-on training provided by educational institutions. THE PROGRAM IS HEAVILY WEIGHTED TOWARD LEARNING. 20% IS FOCUSED ON TRAINING OTHER INTERNS, EXPOSING INTERNS TO LEADERSHIP OPPORTUNITIES ONE WOULD NOT BE EXPOSED TO WITHOUT ACHIEVING DIRECTOR LEVEL ROLES IN A REAL WORLD WORK ENVIRONMENT. 40% IS FOCUSED ON REAL WORK, AND 40% IS TIME SPENT WITH ME FOCUSING ON THEIR LEARNING. ADDITIONALLY, AT LEAST 20% OF THEIR TIME IS SPENT WRITING ABOUT THE ACTIONS THEY PERFORMED. EVERY ACTION IS RECORDED IN INCREMENTS OF 30-60 MINUTES, AND EACH ACTION MUST HAVE A LEAST 200 CHARACTERS DESCRIBING WHAT THEY LEARNED. THIS DATA IS ANALYZED STRICTLY AND THOSE ACTIONS MERELY SUMMARIZING SUBACTIONS WILL NOT BE APPROVED. THE CEO HAS BOTH TEACHING AND COACHING EXPERIENCE AS WELL AS CURRICULUM DEVELOPMENT AS WELL AS A MBA. IF YOU ESTABLISH A FORMAL INTERNSHIP FOR CREDIT, YOU WILL BE GIVEN A GRADE AS PRESCRIBED BY THE UNIQUE INSTRUCTIONS OF YOUR UNIVERSITY.
- The extent to which the internship is tied to the intern’s formal education program by integrated coursework or the receipt of academic credit. THIS IS UP TO THE STUDENT TO ESTABLISH
- The extent to which the internship accommodates the intern’s academic commitments by corresponding to the academic calendar. THIS IS LEFT UP TO THE STUDENT TO DEFINE, AND OUR PROGRAM CAN BE TIED TO IT OR ALLOW FOR THE FLEXIBILITY TO DO MORE OUTSIDE OF IT. WE CAN ALSO ACCOMMODATE LAST MINUTE AND EARLY STARTERS WHEREBY THOSE STARTING LATE (FOR EXAMPLE AT A UNIVERSITY REQUIRING 120 HOURS IN 15 WEEKS BUT STARTING IN WEEK 10, THE PROGRAM ALLOWS THE STUDENT TO KEEP TRACK OF ONGOING WEEKLY PERFORMANCE IN AN EFFORT TO ACHIEVE THAT GOAL.
- The extent to which the internship’s duration is limited to the period in which the internship provides the intern with beneficial learning. THIS IS LEFT UP TO THE STUDENT TO DEFINE. THE PROGRAM IS 120 DAYS. HOWEVER, SOME INTERNS DECIDE TO STAY LONGER. THE PROGRAM IS ALSO ONLY A MINIMUM OF 5 HOURS PER WEEK UNLESS OTHERWISE PRESCRIBED BY THE UNIVERSITY OR OPT OR CPT STATUS REQUIREMENTS.
- The extent to which the intern’s work complements, rather than displaces, the work of paid employees while providing significant educational benefits to the intern. MORE THAN 50% OF ANYTHING CONTRIBUTED BY THE INTERN IS REDONE BY THE CEO. THE FOCUS OF THE INTERNSHIP IS ON 2 THINGS. FIRST, THE INDUSTRY OF BUSINESS BROKERING IS SO SMALL THAT IT IS NEARLY IMPOSSIBLE TO RECRUIT EXISTING BUSINESS BROKERS WHO LARGELY WORK INDEPENDENTLY. THEREFORE, THE PRIMARY FOCUS OF THE INTERNSHIP PROGRAM IS A RECRUITING MECHANISM TO EXPOSE THE INTERNS TO A POTENTIAL FUTURE CAREER IN BUSINESS BROKERING AND THUS THE POSSIBILITY THAT IT MIGHT BE A SUITABLE FIT FOR THEM AND SPECIFICALLY VIA THE DEVELOPMENT WITHIN THE CEO’S PROGRAM. THE SECOND MAJOR REASON IS THE LONG TERM RELATIONSHIPS THAT THE CEO WANTS TO DEVELOP WITH GRADUATES WHO MAY BE INTERESTED IN RETURNING TO THE CAREER IN THE FUTURE OR MAY SIMPLY BE A GOOD REFERRAL PARTNER IN COMPLIMENTARY CAREER PATHS
- The extent to which the intern and the employer understand that the internship is conducted without entitlement to a paid job at the conclusion of the internship. THE INTERN IS NOT ENTITLED TO A JOB AT THE CONCLUSION OF THE INTERNSHIP. EVEN IF AN INTERN GETS A REAL ESTATE LICENSE, THEY MUST STILL INTERVIEW WITH THE CEO’S BROKER OR WITH A BROKER IN THE INTERN’S CHOSEN STATE OF LICENSURE
Universities Requiring Unique Disclaimers:
If the student is interested in receiving academic credit, please contact the FAU Career Center. The FAU Career Center can provide advice on enrolling in the FAU Career Center’s Professional Internship Course or will refer to the student’s academic department if this is a better option.