Adobe DX (Adobe Digital Experience)

Adobe Digital Experience (Adobe DX) is the set of tools that companies and organizations use to design, deliver, and manage personalized digital experiences across a variety of platforms (websites and apps), marketing, and customer interactions. These tools are a part of the Adobe Experience Cloud, which supports modern customer experience management across content, data, analytics, and personalization. More than 500,000 companies worldwide use Adobe products across industries including media, marketing, design, education, finance, and global enterprise operations.

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Featured Training

Adobe DX offers courses for Adobe Experience Manager, Adobe Workfront, Adobe Journey Optimizer, and Customer Journey Analytics. Learn more about each software below!

Adobe Experience Manager (AEM)

Adobe Experience Manager (AEM) is a content management software (CMS) used for creating, managing, and delivering personalized digital experiences in digital marketing.

Some careers and professions utilizing AEM include:

  • Human Resources
  • Digital marketing
  • Content development
  • Software development 
  • Project management 

Adobe Workfront (AWF)

Adobe Workfront (AWF) is a cloud-based management platform designed to streamline work across teams and departments by providing organizations with a central hub to plan, track, and deliver work while aligning team efforts with business goals. This platform consolidates project management, task collaboration, resource allocation, and workflow automation.

Some careers and professions that utilize AWF include:

  • Senior Executives
  • Project Management
  • Marketing
  • IT Departments
  • Product Development 

Adobe Journey Optimizer (AJO)

Adobe Journey Optimizer (AJO) is a customer journey management system that enables businesses to orchestrate personalized customer engagement across multiple channels in real-time. Some AJO features include omnichannel orchestration, campaign management, real-time customer insights, and more!

Some careers and professions that utilize AJO include:

  • Business Professionals
  • Data Scientists
  • Customer Experience Specialists
  • Business Analysts
  • Technical Consultants 

Customer Journey Analytics (CJA)

Customer Journey Analytics (CJA) is an analytics software that holistically analyzes behavior by combining data from multiple sources into a single reporting view of cross-channel analysis focused on dimensions and metrics for more flexible and comprehensive insights. Some features of this software includes data flexibility, integration with AEM, self-service analytics, and AI assistance to help users generate insight and troubleshoot problems

Some careers and professions that utilize CJA include:

  • Customer Experience Professionals
  • Web Development
  • Sales Representatives
  • Sales Engineers
  • Customer Service Representatives 

Course Enrollment and Content Overview

Course Enrollment

  1. Click the course title that you’re interested in starting
  2. Review the course overview for the estimated time it takes to complete the course, any required tools, assignments/projects, and certificate availability
  3. Select ‘Enroll, Start Course, or ‘Begin Learning Path’

Content Overview

Courses and trainings in Adobe DX typically contain the following:

  • Video lessons: short clips explaining tools or concepts
  • Step-by-step Tutorials: Guided instructions for completing tasks 
  • Practice Projects: this may include creating a flyer, editing a photo, building a webpage, etc.
  • Knowledge Checks or Quizzes: Just to confirm understanding of the material 
  • Uploading Work: If required, download your project and upload it to the course portal. Mark the module as complete after uploading

Downloading Certificates

  1. Go to the course homepage and look for a link titled profile or achievements to look for certificates, badges, and completed courses
  2. Click the course you completed and download the certificate (note: badges are usually available as a PDF, a digital badge, or a shareable link)
  3. Track your progression by logging into the Progress Dashboard, where you can see completed modules, percentage of completion, and any certificates that you have already earned
  4. Create a folder labeled ‘Adobe Certificates’ to keep everything saved and organized

More About Adobe DX

If you are interested in taking the Certification, please reach out to the Fleishman Center for Career and Professional Development at cwandell1@binghamton.edu for a discount code!

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