Entrepreneurship Resources for Creative Arts, Media & Marketing Students


Many students in creative fields, whether photography, digital art, social media marketing, freelance design, or content creation, are interested in launching their own business or freelance brand. Whether you’re exploring how to build a business plan, navigate legal steps, or get support as a first-time entrepreneur, Binghamton University and the local community offer excellent resources to help you get started.

A big shout-out to Mike Lorusso for curating these entrepreneurship tools, which can support students across all creative industries, from starting a photography studio to running a travel brand on social media.

  • Startup List – Binghamton Universityclick here
    A portal highlighting innovative companies connected to Binghamton University. Great for inspiration, networking, and seeing how other entrepreneurs got started.
  • Southern Tier Small Business Development Center (SBDC)click here
    Offers free, confidential guidance on business planning, legal considerations, market research, financial projections, and more. Ideal for students who want hands-on support in turning an idea into a viable business.
  • Koffman Southern Tier Incubatorclick here
    A hub for startups and early-stage ventures, providing workspace, mentorship, workshops, and entrepreneurial programming. A strong option for students seeking a creative and collaborative environment.
  • Office of Entrepreneurship and Innovation Partnershipsclick here
    Connects students with innovation resources across campus, including funding opportunities, patent and intellectual property guidance, and innovation programs.

As you explore this resource, we encourage you to take advantage of everything available to support your career journey. Below, you’ll find the sources and contributors that made this guide possible, multiple ways to connect with our office for personalized career support, and some important reminders to keep in mind as you plan your strategy. Be sure to check them out, and remember, our team is always here to help you move forward with confidence and clarity.

ReminderWhat This Means for You
Use Multiple SourcesInformation about careers and education can vary depending on where you look. Try checking several websites and resources when researching anything related to your career development (for example: job outlooks, salaries, industry trends, graduate programs, or fellowships, etc.). This will help you get a fuller, more accurate picture of what employers or admissions committees are looking for.
Make Sure to NetworkTalking directly with people associated with your career goals or the programs/companies you’re interested in can give you the clearest and most useful insights. Reach out to professionals, recruiters, alumni, or current students to learn what really matters in your field (for example: company expectations, hiring timelines, résumé preferences, graduate program requirements, etc.). Even within the same industry or graduate program type, different organizations and admissions committees may value things differently. Listening carefully to their guidance can help you put your best foot forward.
Use AI Ethically in Career DevelopmentAI tools can be a great resource for brainstorming, polishing materials, or practicing interview questions (for example: outlining position description details to guide your documents, generating practice questions, etc.). But it works best when you use it thoughtfully and make sure the final work reflects your own skills and voice. Some employers and graduate programs may not allow AI, so always check instructions carefully. Think of AI as a helper, not a replacement—and remember, Career Consultants are happy to guide you on how to use it effectively!
Be Aware of Employment Scams When searching for jobs or internships, it’s important to stay alert for potential scams—especially when exploring positions outside of Binghamton’s Handshake. Common warning signs include requests for personal or financial information upfront, job offers without interviews, or anything that seems “too good to be true.” To learn more about what to watch for, see real examples, and find out how to protect yourself or respond if you encounter a scam, check out Employment Scam Information – Binghamton University. Staying informed helps you pursue opportunities safely and confidently.

Drop-ins: When classes are in session, Monday-Friday, from 12-4 p.m., you can visit our office to schedule a 20-minute drop-in with our staff.

Appointments: You can schedule your 30-minute career session on Handshake. These are offered all year and can be done virtually and in person.

Online Resources: Visit uConnect, our virtual career center that is always accessible to support your career needs.

Picture Source: Freepik.com

Website Sources: Special thanks to the organizations, industry experts, and thought leaders who share valuable career resources, research, and articles with the public. Your work provides important insights that support students’ career development.

Staff Support: Thank you, Mike Lorusso

  • Startup List – Binghamton Universityclick here
  • Southern Tier Small Business Development Center (SBDC)click here
  • Koffman Southern Tier Incubatorclick here
  • Office of Entrepreneurship and Innovation Partnershipsclick here

AI Assistance: Portions of this resource may have been developed with support from AI tools (such as ChatGPT by OpenAI or Gemini), used to help synthesize research, generate summaries, and refine formatting. All final content has been reviewed and customized for Binghamton University students.