Personal Branding Worksheet

Looking to develop your personal brand? Completing the Fleishman Center’s Personal Branding Worksheet is a great first step to identify your unique strengths, define your professional identity, and craft a compelling “Tell Me About Yourself” pitch.

This accessible Google Doc worksheet guides you through self-reflection prompts to help you articulate the key elements of your brand and communicate your value clearly to employers, alumni, and recruiters. Once you complete your draft, schedule a career consulting appointment with a staff member through hireBING for further guidance and feedback!

Who Should Use it:

This resource is ideal for undergraduate students, graduate students, and alumni preparing for upcoming career fairs, networking events, informational interviews, or job and internship interviews. Whether you are struggling to answer “Tell me about yourself,” trying to pinpoint your transferable skills, or working to stand out on your LinkedIn profile, this worksheet provides structured self-reflection.

How to Use it:

• Make an Accessible Copy: Open the Google Doc link and make a personal copy to complete directly on your device.
• Identify Core Strengths & Values: Work through guided questions designed to highlight your academic achievements, technical skills, leadership experiences, and unique career motivators.
• Craft Your Pitch: Use your answers to build a clear, 30-to-60-second “elevator pitch” tailored for career fairs and professional introductions.
• Refine for Different Audiences: Adapt your core brand narrative to fit resume summaries, cover letter introductions, LinkedIn bios, and interview responses.
• Schedule a Review: Bring your completed worksheet to a Fleishman Center appointment in hireBING to practice your pitch out loud with a career consultant.

Why it’s Helpful:

Networking and interviewing often fail when job seekers struggle to summarize who they are and what they bring to the table. By organizing your background, key achievements, and future goals into an accessible workspace, this worksheet takes the anxiety out of self-promotion, giving you a polished, authentic narrative that makes a lasting impression.

External websites may not fully comply with accessibility standards, and we cannot guarantee the accessibility of content outside the University. Please email careers@binghamton.edu if you encounter significant accessibility issues on these sites.