Using LinkedIn’s Company Search Tool for Arts, Media, and Marketing Careers
LinkedIn’s Company Search tool is one of the most powerful features to help you explore organizations, identify opportunities, and grow your professional network. With this tool, you can filter companies by Industry, Location, Company Size, and more to create a customized list that matches your personal career goals.
Why This Matters:
- Follow companies you’re interested in: They often post about internships, job openings, or events
- Get noticed by recruiters: Following a company increases your visibility if they use LinkedIn Recruiter
- Connect with alumni and employees: Use the People tab on a company page, filter by Education, and type in our University to see if alumni work there
- Go deeper than LinkedIn: On most company pages, you’ll find a link to their official website, where many jobs and internships are posted (sometimes even more than on LinkedIn).
- Checking their site regularly shows you’re connected to their brand and interested in their mission
- Strengthen your network: Following companies and connecting with people who work there helps you stay visible and engaged in your field.
Industry Filters for Arts, Media, and Marketing:
LinkedIn does not display all industries in a dropdown menu. Instead, you type keywords into the search bar to see matches. To make this easier, here’s a tailored industry list for the Arts, Media, and Marketing Career Cluster, adapted from the Complete LinkedIn Industry List 2024 by Lobstr.io.
- Artists and Writers
- Museums, Historical Sites, and Zoos
- Museums
- Historical Sites
- Zoos and Botanical Gardens
- Performing Arts and Spectator Sports
- Performing Arts
- Dance Companies
- Theater Companies
- Circuses and Magic Shows
- Musicians
- Spectator Sports
- Sports Teams and Clubs
- Racetracks
- Fine Arts Schools
- Photography
- Design Services (Graphic, Interior, Regenerative, Accessible Architecture and Design)
- Book and Periodical Publishing (Books, Newspapers, Periodicals)
- Broadcast Media Production and Distribution
- Cable and Satellite Programming
- Radio and Television Broadcasting
- Movies, Videos and Sound (Production, Animation, Post-Production, Sound Recording, Sheet Music Publishing)
- Internet Publishing (Business Content, Online Audio & Video, Internet News, Blogs, Social Networking Platforms)
- Libraries
- Advertising Services
- Public Relations and Communications Services
- Marketing Services
- Media Production
- Market Research
- Government Relations Services (for political communications/public affairs)
- Professional Training and Coaching (related to comms/media)
- Writing and Editing
Next Steps for You:
- Go to LinkedIn’s Company Search and select industries from the list above
- Layer in other filters (location, company size, etc.) to make your results more personalized
- Follow the companies that interest you so you stay updated on news and opportunities
- Check their official websites (linked on each LinkedIn company page) for additional postings
- Use the People tab to find alumni and connections working there and start reaching out
- Need help with networking? Check out this resource
- Mastering the Company Search tool can give you a serious edge: it helps you discover organizations in your field, connect with the right people, and position yourself for opportunities before they’re widely shared
Need help finding the right fit?
Connect with us through the resource below—we’d be glad to support you.
Career Support & Sources:
As you explore this resource, we encourage you to take advantage of everything available to support your career journey. Below, you’ll find the sources and contributors that made this guide possible, multiple ways to connect with our office for personalized career support, and some important reminders to keep in mind as you plan your strategy. Be sure to check them out, and remember, our team is always here to help you move forward with confidence and clarity.
| Reminder | What This Means for You |
|---|---|
| Use Multiple Sources | Information about careers and education can vary depending on where you look. Try checking several websites and resources when researching anything related to your career development (for example: job outlooks, salaries, industry trends, graduate programs, or fellowships, etc.). This will help you get a fuller, more accurate picture of what employers or admissions committees are looking for. |
| Make Sure to Network | Talking directly with people associated with your career goals or the programs/companies you’re interested in can give you the clearest and most useful insights. Reach out to professionals, recruiters, alumni, or current students to learn what really matters in your field (for example: company expectations, hiring timelines, résumé preferences, graduate program requirements, etc.). Even within the same industry or graduate program type, different organizations and admissions committees may value things differently. Listening carefully to their guidance can help you put your best foot forward. |
| Use AI Ethically in Career Development | AI tools can be a great resource for brainstorming, polishing materials, or practicing interview questions (for example: outlining position description details to guide your documents, generating practice questions, etc.). But it works best when you use it thoughtfully and make sure the final work reflects your own skills and voice. Some employers and graduate programs may not allow AI, so always check instructions carefully. Think of AI as a helper, not a replacement—and remember, Career Consultants are happy to guide you on how to use it effectively! |
| Be Aware of Employment Scams | When searching for jobs or internships, it’s important to stay alert for potential scams—especially when exploring positions outside of Binghamton’s Handshake. Common warning signs include requests for personal or financial information upfront, job offers without interviews, or anything that seems “too good to be true.” To learn more about what to watch for, see real examples, and find out how to protect yourself or respond if you encounter a scam, check out Employment Scam Information – Binghamton University. Staying informed helps you pursue opportunities safely and confidently. |
Drop-ins: When classes are in session, Monday-Friday, from 12-4 p.m., you can visit our office to schedule a 20-minute drop-in with our staff.
Appointments: You can schedule your 30-minute career session on Handshake. These are offered all year and can be done virtually and in person.
Online Resources: Visit uConnect, our virtual career center that is always accessible to support your career needs.
Picture Source: Gemini (AI-generated image by Google Gemini)
Website Sources: Special thanks to the organizations, industry experts, and thought leaders who share valuable career resources, research, and articles with the public. Your work provides important insights that support students’ career development.
- Complete LinkedIn Industry List 2024 by Lobstr.io
- Indeed: Small Company vs. Big Company: What’s the Difference? – Indeed Editorial Team
AI Assistance: Portions of this resource may have been developed with support from AI tools (such as ChatGPT by OpenAI or Gemini), used to help synthesize research, generate summaries, and refine formatting. All final content has been reviewed and customized for Binghamton University students.
